My Ears Are Burning - Finding The Chatter
There’s been a lot of discussion in the blogosphere about the fragmentation of conversation. It was a topic that came up a lot last week. I’m not going to judge whether that fragmentation is a good or a bad thing, but it does exist. It means it’s easier to miss out on the conversation. So it’s important to know where to look to find that discussion.
Took me a while to realise quite how fragmented the conversation on blog pieces has become. It wasn’t until I did a little bit of delving and searching online that I discovered how widespread the comments on a couple of my blog pieces were. But obviously I want to know what people are saying about what I write.
And I also want to be able to find other conversations and material about topics I’m interested in. I don’t want to miss out on that great blog post with a new theory on the identity of the fifth Cylon (…however unlike a new theory on this is).

To focus on the topic, start searching Friendfeed
Searching for new material on a particular topic is easy with Friendfeed. For the purposes of this search we’re ignoring your friends, ignoring the rooms you’re a member of. We’re going to focus on Friendfeeds often underused public feed.
Thepublic feed includes everything that any member of Friendfeed has tagged, shared or commented on. And it’s entirely searchable. I can check to see all the Friendfeed activity about my “fifth Cylon” interest. The search will include new blog posts, Friendfeed messages, tagged sites on the likes of StumbleUpon, and Friendfeed discussions.
The Friendfeed search brings up everything. What it doesn’t do is let you focus purely on the conversation. You can’t search just to see the comments that revolve around particular blog posts or Friendfeed submissions. The only comments you’ll see are the ones specifically made on Friendfeed.
So when you want to join the conversation, search Yacktrack
Yacktrack is a little work of genius. It’s designed to cater for the fragmentation of comments. Its simple search interface lets you see all the discussion about particular terms or articles. Those comments might be on Friendfeed, on a blog itself, Disqus, even StumbleUpon reviews. Yacktrack will pull them all together for you to look at.
For a developing service which is “still technically a beta release” it seems stable and very functional. You can keep up with its development at regulargeek.com.
It has two specific ways to search, which should give you all the functionality you need. You can search by the URL of a particular blog post. So if you want to see the wider discussion on an article you wrote, just post the URL here. Or you can search for online chatter about a particular term, such as “fifth cylon”.
It wasn’t until I first used Yacktrack that I realised just how much discussion about my own material I was missing. I’d seen Friendfeed discussions, but only if they were linked to people I already followed. With Yacktrack I discovered comment and debate on my blog posts spread far more widely, and that let me contribute to those debates.
The main service that Yacktrack doesn’t cover is Twitter. I think that’s a good thing. Yacktrack is about searching and finding conversational threads. Twitter is more about individual comments than conversation. If you want to search that service particularly then there’s always Summize.
Be prepared for cross-over
Using both of these services is of course going to give you some duplicate information. Most particularly it’s going to duplicate the Friendfeed conversations. You’ll see them on both searches.
In fact using Yacktrack highlights just how much Friendfeed has become a central hub of conversation. It’s definitely the main focus of comments these days. But perhaps because of this, Yacktrack is great for ensuring we don’t only focus on Friendfeed. It lets you discover and acknowledge the discussion that happens in less common or popular arenas.

June 4th, 2008 at 11:00 am
“Yacktrack is a little work of genius.” Can I quote you on that :)
Twitter support for the Chatter query is actually powered by Summize. Twitter is not supported for the URL query yet as it is a much harder problem. One thing you missed is the addition of RSS feeds for any query. I use RSS to track mentions of YackTrack, that way I do not miss any new articles or comments.
In any case, thanks for the great review, especially mentioning it in the same breath as friendfeed. That is good company to have.
Rob Dianas last blog post..Who Owns Comments? Who Cares.
June 4th, 2008 at 11:14 am
“My dead brother” - heh. I don’t buy it, personally, but it’s fun guessing.
More “Yacktrack”… Rob Diana, I’m slowly trying it, I really am!
Mark Dykemans last blog post..Less than expected
June 4th, 2008 at 11:35 am
@Rob - feel free to quote, I think it’s a great service. I think I must be searching the wrong terms rather than anything else actually. I overlooked Twitter because I don’t appear to have come across a result that included Twitter comments.
You’re right about the RSS feed functionality. Again something I probably overlooked highlighting because I tend to dip directly into yacktrack.com rather than monitoring through feeds myself.
@Mark - I’m going for a Cally return as the fifth (for want of another random guess!).
June 4th, 2008 at 12:32 pm
Rob’s service is awesome. The bookmarklet plus the recent addition of RSS feeds took it from a novel idea to an awesome service. And he keeps innovating and adding new things all the time.
honest apes last blog post..And don’t get me started on all those innocent Peahats you slaughtered…
June 4th, 2008 at 3:16 pm
Yeah, I’ve been impressed with the development. I need to do a little bit of site maintenance on Fog of Eternity in the next week or so, a few little tweaks, and will probably look to incorporate the bookmarklet then.
June 4th, 2008 at 3:31 pm
@honest_ape
Some days I think I do not have to write anything about the service because I have users like you and Sarah Perez. I love my users!!!
@Robin
The keyword search is much more unreliable due to the source services. Some are ok with multiple words and some are not. Single keywords work very well though.
Rob Dianas last blog post..Who Owns Comments? Who Cares.
June 7th, 2008 at 12:05 am
[...] observations on social media, bookmarking, and news. He’s got some very good thoughts on the fragmentation of conversation on the Web, as an [...]