Comments on: Can Companies Use Social Media Properly? http://www.fogofeternity.com/2008/05/can-companies-use-social-media-properly/ we make great websites Sat, 21 Aug 2010 14:11:17 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Robin Cannon http://www.fogofeternity.com/2008/05/can-companies-use-social-media-properly/comment-page-1/#comment-119 Robin Cannon Thu, 15 May 2008 16:56:28 +0000 http://www.fogofeternity.com/?p=77#comment-119 @James - Going to have to write up the importance of continued activity when blogging, regardless of holidays! Think it's a worthwhile article, given how much value blogging places on a single individual. In terms of the corporate stuff, I think that you're right. I think companies find it very difficult to understand the value, given that it's tough to measure, and the fact that it's quite labour intensive to generate any kind of profile is another barrier. @James – Going to have to write up the importance of continued activity when blogging, regardless of holidays! Think it’s a worthwhile article, given how much value blogging places on a single individual.

In terms of the corporate stuff, I think that you’re right. I think companies find it very difficult to understand the value, given that it’s tough to measure, and the fact that it’s quite labour intensive to generate any kind of profile is another barrier.

]]> By: website design http://www.fogofeternity.com/2008/05/can-companies-use-social-media-properly/comment-page-1/#comment-117 website design Thu, 15 May 2008 08:10:09 +0000 http://www.fogofeternity.com/?p=77#comment-117 Social media continues to increase its profile in the traditional press. And as companies notice this profile they are looking at how best they can use social media for financial gain. The trick is pretty simple, but are companies going to make the required changes in their behaviour? Social media continues to increase its profile in the traditional press. And as companies notice this profile they are looking at how best they can use social media for financial gain. The trick is pretty simple, but are companies going to make the required changes in their behaviour?

]]> By: James Duthie http://www.fogofeternity.com/2008/05/can-companies-use-social-media-properly/comment-page-1/#comment-114 James Duthie Wed, 14 May 2008 23:17:29 +0000 http://www.fogofeternity.com/?p=77#comment-114 I thought you were on holidays Robin. What's with 2 posts in 2 days! You should be on the beach! On topic though, very few organisations will have the patience to persist with social media given: (a) The time taken to generate any sort of visibility (and accompanying results) (b) The lack of accountability of social media as compared to other digital marketing tactics. Sorry to link drop twice in two days, but I also wrote about the topic and believe it to be relevant to your discussion - http://onlinemarketingbanter.com/can-social-media-cut-it-in-corporate-marketing-mix/ James Duthies last blog post..<a href="http://feeds.feedburner.com/~r/OnlineMarketingBanter/~3/289404012/" rel="nofollow">Could you sell your blog (and would anyone buy it)?</a> I thought you were on holidays Robin. What’s with 2 posts in 2 days! You should be on the beach!

On topic though, very few organisations will have the patience to persist with social media given:

(a) The time taken to generate any sort of visibility (and accompanying results)
(b) The lack of accountability of social media as compared to other digital marketing tactics.

Sorry to link drop twice in two days, but I also wrote about the topic and believe it to be relevant to your discussion – http://onlinemarketingbanter.com/can-social-media-cut-it-in-corporate-marketing-mix/

James Duthies last blog post..Could you sell your blog (and would anyone buy it)?

]]>